About Antímo

 The Greek word Antímo means "value". The world marketspace of customers is seeking value in the form of product or service benefits which make life better or solves life's problems.

Pricing is the business tool that allows your business to be rewarded for the value you deliver to the marketspace. You can have world-class marketing, highly effective/efficient business processes, and top-tier employees. But, without effective and focused Pricing Management, you will not be properly rewarded for the value you are delivering to your customers.

We take a strategic view of Pricing; integrating business objectives, marketplace dynamics, and competitive realities into a holistic system focused on maximizing your business profitability.
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Warren Mueller has spent over 30 years in international business and business development seeking to align value delivery with customer value needs through Strategic Pricing Management. By aligning value delivery to customer needs through focused Pricing Management processes, we help you maximize net income, create competitive market advantage, and meet long-term business objectives. This is what our partnership offers your enterprise.

Warren is an ASBDC certified Business Coach, has taught business classes at North Idaho College, and has coached hundreds of  businesses toward improved profitability to drive long-term success. In 2014 he authored a book on strategic planning  for small businesses and non-profits and is a frequent speaker at company business meetings and conferences. 

 Antimo Pricing Management  is a subsidiary of Westbury Enterprises an Alabama Limited Liability Corporation operating in Florence, Alabama